Anna Ladan Novosibirsk Biography

Fashion forever. Despite everything, Igor Smolnikov Stylist Anna Ladan in a great conversation - about fashion and shopping of the era of global changes. The reference point is Anna, where has this profession began for you? Was there a hobby stage? I studied quite seriously at the stylist-not blitz courses, but serious, painstaking training. Such a level suggested that you will use the acquired skills and knowledge.

And immediately after training, the question arose of self -propagation. Then, at the start, it became clear that ordinary magazines and outdoor advertising in this function do not work. We just returned from the Czech Republic and just by the time of the ascent of Instagram. He was a completely new realism - and very popular. Moreover, I immediately perceived Instagram precisely as a working tool.

I had no other social networks. What was it at that time? Yes, then there was a crisis of confidence in the paper gloss. They stopped believing gloss. In addition, it became clear how a paper fashion press loses in efficiency. While you take a picture while you write the article while it comes out of the press while the circulation is being unheated, they flew for three weeks.

And even a month and a half. And in "Instagram" everything instantly - it was a sin not to take advantage of such a platform. From that moment I have not used advertising in her paper embodiment. Everything has its own format-a paper fashion press died completely, like a dumb movie with a taper? If we take world brands, such as Harpers Bazaar, then they have their own functional field.

In online versions, they do not lay out the entire context. For example, releases from large fashion shows are precisely paper. If only because visual details are better there - this is important for fashion professionals. But the regional-Gorodsky gloss-well, yes, this is a reality with an unclear fate. For example, the balance of content-there should be educational and educational content, and entertaining and some operational functionality, such as tips for the current season.

I want to emphasize that I am talking about Instagram outside the current dramatic context. So far, it is impossible to judge how for a long time this social network has gone out of everyday life when it returned and at all return.

Perhaps soon an analogue will have any analogue. Firstly, this is a living dialogue, a feeling of living context. Secondly, emotional feeding from communication with the audience. Honestly, a living meeting is such a drive and a tone rise that I am ready to do it at least for free. Not often, of course. And if the audience is good - why not? And he has an asset - the core of the audience that perceives information with greed and applies practically.

You may have an innate good taste. But this is a kind of lottery - it depends on where you were born and that you were surrounded in early childhood. The birth code geotag is objective. That is why national design schools differ in this way. For example, Scandinavian designers with their “snowy” minimalism and Italians born in the riot of colors and centuries -old architectural forms.

You, you see, will not be confused with them. As for everydayness, it is needed undoubtedly. You look at others and gradually begin to understand that it is permissible, that not, you begin to understand other people's messages expressed by the language of clothing. All this is precisely the acquiring experience. Free from pathos. Almost ... - What is the impression of a young audience?

Are they freer than the elders? Is it easier to work with them? But young young are different. Until about 24 years old, until you went to get a first job, you can do everything you want with your appearance and wardrobe. And the hair is of different colors, and nails, and the clothes of any quote base - at least from x. But when you go for an interview with a potential boss, you will eventually realize that for the success of this dialogue you need to look appropriately.

Maybe not immediately, but you will guess. They really meet on clothes - this is not just a proverb. I work with youth. And yes, everyone passes the phase of aesthetic riot and total self -expression. And then, when they understand that something is wrong, they turn for advice. And forcefully pull, turn on the didactics and the mode “You can't! There will still be no sense - only you will run into the response protest stubbornness.

By the way, current teenagers are much easier to belong to clothes. And they have an interesting collective emotion - the denial of Lux. True, brands, which in the understanding of adolescents are replaced by luxury, are practically equal to him in price. For example, sports brands have very expensive developments and expensive collaborations with fashion houses.

By and large, advertising is cooler than live rumor, it is difficult to come up with. It is cool when there are recommendations, live impressions. Well, “Instagram” as was a functional site, so it remains. If it, of course, will not be closed. But I have not yet fully studied its functional specificity. Until I see the point of leading two channels. There will be a need - I will navigate the situation.

However, everything is being improved. In general, wait and see. The first master classes in men's clothing were mine. They remain mine and this day.But the men that I dress come through their wives. Rarely anyone happens from the outside. It was not by chance that I started with a male style, it was a very open niche where no one worked. And the woman is always interested in who is next to her and how he is dressed.

To begin with, Retail has grown. And even in the stores of the middle segment, qualified stylists-consultants who really have good taste appeared. And if they do not interfere with them, they will recommend what is needed, to the very point. They will not be imposed. By the way, male consultants differ from women-they will never lie “Ah, how do it happen to you!

The cliche “The kid wears only black” has long been ridiculed. Of course, color improvisations are quite careful. The sphere of color improvisation is now not only ties, but now also socks. In general, relatively small elements of the wardrobe in which a man performs an emotional and aesthetic breakthrough. The radicals of color are about a couple of metro-sections. The rest are the adherents of the classics.

With his acquired attitudes - which says about money, which does not speak of money. Men read it. And if a sweater is in the spools, they will be noticed by them. He had a post about the presence of a personal stylist ... - Let's just say, I help. I follow his wardrobe. He also has purely spontaneous purchases, things chosen to them. But behind the process I delicately look after, yes.

Our people dress brighter. Both girls and men.