Acer biography

Stan Shi, the founder of Acer History History of the Acer brand in Taiwan, is a lot of computer companies, but there are very few of them that have managed to have such a large impact on the computer market, as Acer, which produces finished systems, laptops and, recently, also smartphones. The list of products also includes projection equipment, household electronics and various peripherals and components.

The currently one of the most influential corporations, Acer Group originates from a small computer company Mulitech International, founded by the wall of Shi Stan Shih in the year. A small starting capital in US dollars and a couple of dozen employees - everything is standard and very dull. However, in the beginning of the 10ths it was possible to achieve significant subsidies from the government and first establish the mass production in Taiwan IBM-compatible computers.

It was in those years that the basic principle of the company was laid down, and to this day - the production of inexpensive computers with good performance and acceptable quality. This approach has fully justified itself. Already in the year, the company begins to open representative offices in other countries the first to be Japan and Germany. Various units begin to form, in the name of which the word "acer" is already present.

Of these, Acer Peripherals should be especially noted - in the future, it is from it that Benq brand will be born. It is appropriate to mention another famous Taiwanese company - ASUS, which was organized by four engineers who left Acer. However, there are other, less pleasant meanings - “caustic, gloomy, piercing”, such a word. In the same year, an access to the American market takes place.

For this, Counterpoint Computers is absorbed. Further - more: European positions are strengthened by acquiring the Netherlands Kangaroo Computer B. And this was still the beginning. Acer is developing rapidly, capturing more and more new markets and absorbing other companies. In the year, the company managed to escape among the leaders of the computer market. At the beginning of the century, a serious restructuring was performed, which rejuvenated a heavy company.

If such a restructuring had not been carried out in a timely manner and quickly, then, most likely, Acer Group would cease to be so great, since the then crisis in the IT industry seriously reduced the company's income. In the year, there was an exit to the smartphone market-E-Ten was purchased. However, it was decided to abandon another brand in order to not confuse consumers.

Smartphones are available under the Acer brand. Acer’s computers and laptops, aimed at different users, are not one of the prestigious ones. But they are inexpensive no surcharges for a beautiful brand! In this matter, they have significantly circumvented other well -known manufacturers. Acer success is exactly the opposite of Apple's success. No prestige, but low cost with good possibilities.

By the way, the design of these products is very good. However, one cannot fail to mention Acer Ferrari - laptops related to the upper segment - here you have attractive design and high performance and price like Apple. But still - the vast majority of Acer products are very cheap. Shi himself once noted about his competitors that they simply do not know how to create and sell inexpensive equipment, and therefore cannot withstand competition.

Acer's goal is the first place. And the corporation has every chance to achieve it. The headquarters of the corporation is located in Taipaea, Taiwan Taipei, Taiwan. Representations and factories of the company are scattered around the world and provide work with thousands of people. The company's products are very popular in the CIS countries. Initially, 11 people worked in the company.

The company designed the first Taiwanese computer designed for export. The company created the world's first category personal computer, ahead of IBM [2]. Representations are opened in Japan and Germany. The Acer Laboratories Incorporated company was created - a division for the development and production of its own chipsets. In the entire corporation, this word means “maple” in Acer in Latin.

There was a main breakthrough to leadership: Acer acquired the American company Counterpoint Computers San Jose, California-at that time of a large developer and manufacturer of mini-computer. Kangaroo Computer B. Acer and Texas Instruments, the leader of the US semiconductor industry, created a joint venture for the production of memory microcircuits. In the year, Acer engineers developed Chipuptm technology, the use of which was acquired by Intel in the year.

Since the year, the company has been included in the ten largest PC suppliers in the world. In the year, Acer introduced a new platform called X Computer. The main goal is to present several specialized devices instead of an expensive universal machine. In the year, one of the production units was allocated to an independent Wistron company.In the year, Acer acquires Emachines, which is sold as an independent brand.

In the year, Acer acquires Gateway and Packard Bell. In March, it was announced that Acer is buying an E-Ten Information Systems manufacturer of Glofiish communicators, which have gained wide popularity in Russia and Ukraine. The acquisition of the company was completed in the III quarter of G. In February, at the Mobile World Congress exhibition in Barcelona, ​​the company introduced its first product line of communicators the company itself calls the devices smartphones produced by E-Ten resources.

The latter clearly testify to two models of the line - Acer dx, the sales of which began in Russia called Glofiish DX and Acer X, which is the usual restyling of the original Glofiish X Model. Interesting facts of Acer's story in the historical context of Taiwan separation from mainland China, their relationships with Japan and the USSR can be listened to here.

Presenter - Rustam Vakhidov, project "Brandyatin" Radio station Mayak. For those who want to relax - seconds about Acer.