Advertising biography

The DJ school when we consider the creation of advertising materials, I think that it is best to start with our DJ biography. This is an integral part of your career, which will allow potential fans, promoters and everyone else in the musical industry to get an idea of ​​you and find out who you are. Today we are going to master things that will help you write a spectacular biography in which all the points you need will include.

I will also show you how to adapt my biography depending on different needs that may arise. We will even touch on the creation of a biography for your work, whether it is an advertising or event company. I said that starting a related business with music is a good idea? Well, now you know ... Gather information for your biography the first step in writing your own DJ biography is to collect information that you would like to share.

Think about the following questions before writing something: where are you from? Does this have something to do with the species of DJing, whose representative you are or want to be? How did you start doing DJing? Or what made you become a DJ? What are your goals like a DJ? Who influences you? Where do you draw inspiration? What did you do in terms of performances or projects?

What are you doing at this time in terms of various projects? What projects do you plan to do in the future? As soon as you answer these questions for yourself, make some notes. Even if you are at the level of an amateur with little experience, you can still approach the initial biography, focusing on points that are not related to past or real performances or projects. Write a draft of your biography with collected information, it is time to organize material in the first draft.

It does not have to be chronological, telling about your DJ career, and to a greater extent, your marketing story. A good approach for the first draft is the use of the standard structure: who are you and what are you? Where did you start and what did you do? Your actions and achievements where you are now and where do you see yourself in the future? I know that it’s difficult to talk about yourself, but this is one of the life problems that can be easily advertised not only in the field of DJing, but also in an ordinary, professional world, if you get to look for a job or an opportunity that may not be connected with DJing.

When writing, think about the tone that you want to convey, as well as about the “face” in which you want to tell. Tell the first person “I did this and I did that,” it will create a more friendly, attractive tone for the general atmosphere of your biography. However, he should not move away from the "professional". The third party “He did it and they did another” to leave it better for the articles that others write about you.

But this does not mean that you cannot use these articles later, in your self-advertising. From the point of view of the general atmosphere, you want your biography to seem ambitious, professional and positive. Try not to create a selfish, negative or narcissistic impression. Also try not to be verbose or not to include things that have nothing to do with your DJ career.

For example, it is good to mention that you were born in a small village and dug coal when you were 16, but is it connected directly with you as a DJ? If the rhythmic sound of the shovel of the coal shovel has formed a high-orgal view of the programming of shock lines for you, then yes, this fact matters, if not, it is not worth mentioning this. And so, how long should your biography be?

I am sure that your story is interesting. I’ll tell you this way: most promoters and journalists do not intend to waste time or patience reading a huge DJ biography. I guess I would advise not to go further than paragraphs. One sheet is enough at all. When you write the first draft, proceed to the next step, as when writing a term paper at school. Write a draft sketch, read it several times, and then correct it, change something if you consider it necessary.

Make a few versions of the biography when you finished and brought the last strokes to the final version of your biography, you need to make several options. The most important goal of your biography should be a simple content for those whom it may interest.

And so, let's say you wrote 4 biography paragraphs, placed it on your home page or on social networks. Next, you need to reduce it to 1 paragraph, leaving the most important points. This is exactly the fact that journalists or promoters can use in various cases, or, possibly, for the section “about someone” in social media. Having created different versions of your biography, go to the search for places where you could place it and use it, this is an important part of the process.

You should also make versions long in offers.This may sound stupid, but pay attention to most brand events. When promoters publish their detailed materials on the Internet, many indicate those tiny biographies under each name. These mini-biographies are concentrated not so much on achievements or where are you from, but more on who you are and what to expect from you.

Think that you would like to tell someone about your DJ career if it happened to go in the same elevator with people who can change your life? Do you have your own company? Do the same! Are you planning to collect an advertising team to illuminate events? Or are you a mobile DJ and want to imagine yourself more as a project company than an individual artist? In any case, even if you maintain a radio station on the Internet, founded an online club of club clothing or conduct a blog of club events in your city ...

An ordinary DJ biography is not suitable. You will need a separate DJ biography for the company, which will become as a mission, a list of tasks and goals. Such a mission usually consists of proposals that tell about what the company is doing, what are its goals. It should be something like the following: “Our mission is the development of the musical movement in the city, entertaining payment customers and creating a balance between underground and pop culture.” Or, for example, something like this: “DDJT Entertainment provides services and musical support for the highest quality for your event.

We will create a club entertainment atmosphere for your wedding, corporate party or school disco ”If you need even more, you can create the history of the company, tell about your achievements, development, current projects and goals, tell about yourself, your DJ biography as an integral part of the main company. From this point of view, probably, it is worth limiting himself to listing the main members of the team, as well as tell a little about their biographies, also on the paragraph, this is what several versions of the biography are needed for.

In the long run, whether it is a biography or formulation of a mission, the goal is to write a text that will allow the reader to get to know you as a DJ, artist or company. Demo Mix can work miracles, but it is the biography that will give you out of the mass. Therefore, it is so important that you consider it as a constant “work in the process”, i.e.

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