Grigory Sarbaev Lawyer Biography

Other news on June 09 in modern society the competent formation of a personal brand is the key to success in any profession. A personal brand and lawyers are very important. We talked with the famous Russian lawyer Grigory Sarbayev that a personal brand for a professional defender and what rules of public life should adhere to. Tell us briefly about yourself and your activities?

I decided on the choice of profession in my young years and quite consciously in the far year I entered the law faculty of Chuvash State University named after In the year, I graduated with a red diploma. After graduating from the university, he worked as a lawyer in the authorities, even headed the analytical department in the presidential administration of the Chuvash Republic, was an assistant to a member of the Council of the Federation of the Federal Assembly of the Russian Federation.

He moved to our capital, Moscow, became a lawyer. Fifteen years ago, in the year, I founded my own lawyer lawyer. Today it is in the top of the legal companies in Russia. In your opinion, do the lawyer need a personal brand and if so, why? The specifics of the world in which we live such that the information becomes the main resource. A modern person actively uses the Internet, receives information from the media, and he pays attention only to those phenomena and processes, to those people that are present in the media space.

From awareness of a particular professional, its perception in society is formed, its rating is formed.

From this point of view, a personal brand is very important, especially if we are talking about lawyers. After all, a lawyer is an individual profession, here it all depends on the personality, on its education, experience, human qualities. Without the development of a personal brand, the lawyer will be little known, and this entails less demand, and less earnings, and, as a result, a low level of satisfaction with his work.

What principles do you manage in your lawyer activity? I believe that the most important thing for a lawyer is to observe the ethics of advocacy. No wonder customers of lawyers are called principals. Trust is the key principle on which all the work of the advocacy is built. A person trusts a lawyer at times that he cannot entrust even a close relative or best friend.

The task of the lawyer is not only to protect the legitimate interests and rights of his principal, but also to maintain confidentiality. Respect for the principal is another important point. Whoever he is, but at the moment he is a principal, therefore, the lawyer must work in his interests, not forgetting about the rule of law. Many lawyers, unfortunately, are turning into intermediaries between law enforcement or justice and the customer today.

But even in this situation, it is still necessary to be guided by the requirements of the law, not to forget that the lawyer cannot be part of criminal activity, to assist in the implementation of some criminal plans. In addition, I believe that a lawyer, although he is a highly paid professional and should not do his job for free, but in some cases should show an understanding of the life situation of the principal.

For example, some things can be carried out for symbolic fees when you understand that this person needs to help, but he does not have funds to pay for expensive lawyer services. What, due to the lack of money, deprived of a pensioner, a simple worker, student, many children of qualified legal assistance, on whom, sometimes the whole fate depends? Of course not.

And in this, in my opinion, the ethics of lawyer activity consists of. How important are the ethical principles for a lawyer and how to observe them in our time? Someone says that in our time ethics is fading into the background. This is not at all like that. Moreover, now attention to the ethical side of the lawyer activity is much more close than before. Informatization of society, the involvement of millions of people in the media space, the distribution of social networks and messengers make the work of lawyers more and more transparent, and if some lawyer experiences obvious problems with the moral and ethical component of their activities, this will soon become known, and such a lawyer, believe me, is unlikely to be able to count on success.

What tools can a lawyer use a personal brand? In the process of creating his personal brand, a lawyer can use the same tools that any other professional uses. Since I have been an expert at the media for a long time, I will allow myself to give some tips that are based on my own experience of many years of construction of my personal brand. First of all, working with the media is important: a good lawyer should be in the focus of the media.

To publish articles, comments on relevant legal news, act as an expert on television, and so on. Then an important point is maintaining your own site and social networks.The openness of a professional is a very important component of a personal brand: people must see that such a specialist is available, that he is, he is a living person, and not just some few letters of the name and several letters of the surname plus the phone number.

Further, a beautiful and tested tool is “sundress radio”, but on it, without the use of other tools, you still won’t go far. Communication with people is another tool: you need to be more often at events, conferences, just social racks. In general, everywhere you need to actively declare yourself. What role does online technology play in the construction of a lawyer’s personal brand?

Online technologies play in modern conditions one of the most important roles. Firstly, tens of millions of people are users of the Internet and when a person has a legal problem, the first thing he does is scores the corresponding request to the Google or Yandex search engine. From here we are starting: if a lawyer is not present on the Internet, then what success in modern society can we talk about?

Secondly, and we all saw this very well during the Pandemia of Coronavirus, and the business, and the interaction of citizens and the state gradually go online. Consequently, online technologies are becoming more and more important, and it is possible that some processes will have to lead the lawyer online, as well as communicate with principals, witnesses, judges also online.

Therefore, it is simply necessary to master Internet technologies and be an active user for a lawyer today. Do you use these technologies and tools in your activities? I am a modern person and perfectly understand all the features of modern society, its development. It is bad or good, but the Internet has long determined the life of states, corporations, society as a whole.

Therefore, I actively cooperate with the media, keep social networks, communicate with people not only in personal meetings, but also online. If we talk about media technologies, I will remind you that I am a permanent expert of the current show “In fact”. This is modern reality and it must be consistent. What can you advise novice lawyers in this direction? The most important thing is to be and remain an honest and decent person, aimed at professional and personal improvement, to engage in self -development.

If we talk directly about the construction of a personal brand, I would advise you to start active work with the mass media, actively declare myself on social networks-conduct blogs, pages, get accounts in all key social networks. It is also very important to work with television. In addition, it is necessary to attend events, communicate with people, especially with experienced lawyers who have already achieved fame and success and can act for you in the role of peculiar mentors, if you conduct analogies with a business process.

The main thing is not to be afraid, not shy, develop and you will succeed.