Maxim Zdovdovsky biography

Maxim Zdovdovsky 45 years old, Britannica Project, in life, I always respected my opinion or opinion of friends, but respected the opinion of the market. And I always say to their team: "Guys, there is His Majesty the market, and his voice is the most important." So, it seems to me that “Chuyka” is the ability to feel the market, its directions, movements, trends entrepreneurship - this is an occupation for people who like to experience themselves, believes Maxim Zdovdovsky, the creator of several restaurant brands in Kaliningrad.

His rules of life and business are as follows. I have always had an entrepreneurial vein. I wanted something that can be called "my own." I did not graduate from the Moscow Aviation Institute named after Tsiolkovsky. Just the dashing nineties came, after the third year I realized that I needed free bread.

He threw the institute and went to Kaliningrad, to his elder brother Oleg, he just called me to do business. Money is not a motivation, except at an initial stage. I remember the desire to buy something that the scholarships would not be enough for, some “first jeans”. But then a completely different feeling arises. This is adrenaline that is akin to sports, a certain need to experience emotions at the peak.

I feel the most high when the restaurant is in the process of opening. I like to see how from gray mud, something new arises from concrete. The restaurant business just allows you to change all the time, preserving itself. Creating different things, it turns out to maintain a certain “burning inside”. Opening the first “British” in the “Epicenter”, I dared to everyone-I laid my property, climbed into some incredible debts.

The wife was in shock: I laid an apartment and a car. And to be honest: as I did then, you can’t do it. These were tremendous risks. But it is they who make the head work when you know that every month you need to pay the bank, if you want it or not. In a situation of maximum stress, the brain is activated. This does not happen in ordinary life. The restaurateur's chuke - is it with me?

Sometimes friends, relatives ask - what is success, but I can’t even answer anything. Unless like this: in life I always respected my opinion or opinion of friends, but respected the opinion of the market. So, it seems to me, “Chuyka” is the ability to feel the market, its directions, movements, and trends. In Kaliningrad, there is now a steady demand for Caucasian themes, there is a demand for Paniac.

But we must understand that Kaliningrad is a provincial city, our tastes are formed by a simple food of our neighbors. Poland, Lithuania - what is the kitchen? Of course, understandable, from available ingredients. The restaurant business inspires the possibility of direct contact with the market. You introduce some innovation and you can immediately feel whether it like it or not. This instant recoil is very important for a businessman.

There is no delay between the market and you, there is no failure. There is one thing: in the restaurant, it is impossible, as in the same real estate, to establish everything “turnkey”, hand over this key and step aside, leave, for example. In the restaurant business you need to live. But I found for myself a way out on frequent little trips. Moreover: for a long time I have been calling me to Moscow, in St.

Petersburg. But I answer: “No! I don't want to. Kaliningrad is ideal for me. Here I can develop my job, develop myself and at the same time go fishing with friends, engage in family, I have time to live a full life. Our Kaliningrad has every chance to be a good, kind, hospitable city, and in this - high!