Biography of Igor Ansoff

Igor ANSOFF; December 12, Vladivostok-July 14, San Diego-an American mathematician and economist of Russian descent. At the age of 17, along with his parents, he emigrated to the United States. He studied at the Institute of Technology Stevens Hoboken, pcs. New Jersey and Brown University of Provice, pcs. During the Second World War, he was in the reserve of the US Navy, performing the functions of an officer of communication with the Soviet fleet.

Ansov is considered the founder of the concept of strategic management. Known as the author of the “Ansoff matrix” - a tool for determining the strategy for positioning goods in the market. In the Netherlands, the Igor Ansoff prize was established, awarded for achievements in the field of planning and strategic management. From the end of the X Ansoff, Carnegie Mellon University in Pennsylvania Pennsylvania, and later in M, occupied the dean of Vanderbilt Vanderbilt University, Tennessesse Tennessee University; In addition to administrative work, Igor headed at the faculty of management.

Igor Ansoff H. Igor began to study the engineering business at the Stevens Institute of Technology, one of the best universities in the United States, received diplomas of a mechanical engineer and a master of natural sciences. By the way, it was in the last Ansoff that he tightly engaged in the development of basic concepts and algorithms for the implementation of strategic analysis, heading the scientific group.

The book immediately gained wide recognition, including international. In the same year, Ansoff took the position of professor at the European Institute of Advanced Studies by European Foundation for Management Development in Brussels, Belgium Brussels, Belgium, its area, of course, was management. Soon, Ansoff has already founded the association of researchers of strategic management problems.

He went to Europe again later - from the middle of X and GO was Ansoff Professor of the Stockholm School of Economics Stockholm School of Economics and the same European Institute of Advanced Studies. The most important contribution of Igor Ansoff to the formation of the theory of strategic management is the creation of the concept of external turbulence, in addition, it is precisely its achievement to determine the paradigm of possible strategic success, and the development of the method of strategic management in real time.

Simply putting on the concept of external turbulence - Ansoff created a certain external environment with five levels of turbulence, from weak and easily predicted to very variable and, accordingly, unpredictable. So, he proved that the analysis of the external environment of the company is one of the main conditions of its strategic success. And the paradigm of possible strategic success makes it possible to determine the most likely ups and possible falls of the company.

Strategic management in real time is aimed at assisting managers working in conditions of a complex and improper -to -exterior external environment.